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I just ran across the website for the Viral & Buzz Marketing Association. I suggest that every marketer take a look at their manifesto. Peer-to-peer marketing is going to be more than the next big idea - it is going to be the next paradigm shift in marketing communications. My bet is that members of the VBMA are going to play a big role in the next generation of marketing.
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Stephane for the VBMA
Posted by: Stephane | November 05, 2004 at 11:36 AM