I don't think so. Advertising on blogs will dip after the mad rush of political advertising that beat us all over the head in every conceivable medium, but my bet is that it will come back faster than many may think. Marketing Vox News points to the relative value of blog advertising, but the real value that blog advertising offers - and very few other media outlets can can match- is the inherent relevence that blogs have to their communities. This new medium that allows marketers to communicate to involved and engaged consumers on a 1:1 basis will be a mainstay in the next generation of marketing.
Sure you have to advertise on a ton of sites to reach a measurable audience. It takes a lot more research and digging to find the right blogs and there are not a lot of outlets that will do the homework for you. That said, blogs are going to continue to expand exponentially -in the sheer number of blogs and their combined traffic numbers. Entrepreneurial companies will fill the void and make it easier to advertise on blogs and smart marketers will jump on board.
Hoping you'll add an About page soon. I figure you would do that for personal branding reasons. You are a marketer, right? I like to follow this kind of thing so have added your RSS and linked you in my Typadistas list. Good luck!
Posted by: Janet Tokerud | November 05, 2004 at 08:54 PM