I just re-explored my old copy of Generations: The History of America's Future by Neil Howe and William Strauss. This is probably the most valuable marketing book that I have ever read. For the past eight or so years I have reviewed the book on a regular basis and it is now full of bookmarks, highlights and sticky notes. To get an idea of the crystal ball that the authors take you through, in Chapter 13 - Completing The Millennial Cycle, Strauss and Howe talk about the possibility of an anti-American terrorist group planting a nuclear bomb in New York City. The book was published in 1991. The authors take you through every generation of Americans from 1584 to 2069 and chronical the re-occuring trends that have impacted Americans in regular intervals through the course of our history. This is a facinating book and I reccomend it along with Straus and Howe's follow-ups, MIllienials Rising and The Fourth Turning. You can also check out their website The Forth Turning.