Blogs and Corporate Marketing

There is a great post today on blogs and Corporate Marketing from Christopher Locke the Chief Blogging Officer.

Aside from great perspective from one of the authors of The ClueTrain Manifesto, there is a great quote from Dan Gillmore

What the best blogs tend to have in common is voice: They clearly have been written by human beings with genuine ideas and a passion for what they're saying...

I don't think corporate blogging is a fad. The blog brings a human voice to the enterprise. It's not just good marketing. It's good business

In my view, the challange is to help businesses do "blogging" right and maintain the passion, the energy, the immediacy and the honesty.