More on the anti-marketing backlash

Forrester came out with a new report yesterday

The Consumer Advertising Backlash Worsens
Ad-Blocking Behaviors Follow Negative Attitudes Toward Marketing

Business View Trends, January 5, 2005
by Jim Nail

"Consumers' impatience with ad clutter on their TVs, PCs, telephones, and inboxes accelerated between 2002 and 2004, spurring behaviors that block these annoyances. Women and young adults remain slightly more open to ads, especially entertaining ads or ones for new products. If ad-blocking behaviors slash media companies' ad revenues, will consumers make up the difference out of their own pocket? No. The amount consumers are willing to pay for ad-free TV amounts to only one-tenth of TV ad revenues."

I don't have the $250 sitting around to get the full 9 page report, but from the title of the report it sounds like it provides measurable evidence that consumers are growing increasingly tired of irrelevant marketing messages.