The PR team for the 2005 Academy Awards.
From CNN "What straight black man sits there and watches the Oscars? Show me one," Rock was quoted as saying in the magazine's February 4 issue."
The last movie that I watched was The Matrix, but I tuned in to watch Chris Rock and see what all of the hype and scandal was going to lead to. Chris Rock is very funny and I wanted to see the stand-up but I stayed tuned for Beyonce and boy can she sing. With the supporting cast including P Diddy, the artist formally known as Prince, Jamie Foxx, Halle Berry and Morgan Freeman etc, I am sure that there were lot's of straight men -black, white and brown- enjoying the show. And it ended 20 minutes early.
Great PR, and apparently it worked.