- Few US adults are aware of blogs — just 7% say they are "very familiar" with them, compared to 56% who say they are "not at all familiar."
- I guess that this is kind of like preaching to the choir- but clearly, the early blog adopters are the most committed to the medium.
But there is one group that flocks to blogs for daily updates — bloggers. As reported in Blog Readers Say Blogging Is Big, most bloggers read multiple blogs every day. And about three-fourths of bloggers read blogs because they feel the sites expose them to news they can't find elsewhere, and provide them with a better perspective.