Reverse engineering from Brand Shift
What we're really in - and have always been in - is the Reaction Economy.
Someone has an Experience.
It produces an Emotion (positive or negative).
They focus their Attention on it.
They have a Reaction.Experience -> Emotion -> Attention -> Reaction
The goal for a business is to reverse engineer the Reactions that they want.


I like this a lot, l work in reverse engineering.
Posted by: Reverse engineering | July 10, 2009 at 09:45 AM