Reverse Engineering the Message

Reverse engineering from Brand Shift

What we're really in - and have always been in - is the Reaction Economy.

Someone has an Experience.
It produces an Emotion (positive or negative).
They focus their Attention on it.
They have a Reaction.

Experience -> Emotion -> Attention -> Reaction

The goal for a business is to reverse engineer the Reactions that they want.

Comments

[Reverse engineering]

I like this a lot, l work in reverse engineering.