Robert Iger, the new CEO of Disney is a firm believer that consumers are taking control of their information and entertainment options. Here is a great quote from an AP article in the Rocky Mountain News.
Consumers "are going to put demands on how, when, where and how much they consume in media and how much they spend as well," Iger said at a recent investment conference. "Those dynamics, we believe, create a voracious appetite for content."
Another quote from Iger that I happened upon recently:
Consumers have a lot more authority these days and they know that by using technology they can gain access to content, and they want to use the power that they have.
And from this transcript from a the Goldman Sachs Communicopia Conference held last week.
And as we view the world, we see some pretty interesting dynamics occuring. First of all, thanks to technology, there is an increadible growth in the number of distribution paths with which media can be moved from creator to consumer. Secondly, again technology driven, there is tremendous growth in the manner in which consumers can actually consume media. Just think about consumer divices, one example of many examples. Those dynamics we believe create a voracious appetite for content, and as content proliferates the value of brands increase dramatically as well. We also think, as we have seen in dramatic fashion in th epast, that technology has a way of really changing consumer behavior, and so we see a world in which consumers are behaving very differently in terms of how htey access content. We also see a world where consumers are going to demand far more customization and they are going to put demands on how, when, where and how much they consume in media, and, actually, how much they spend as well in that media.