The latest from the Pew Internet and the American Life project - On-Line News - has some very interesting stats.
- 50 milion Americans turn to the internet for news on a typical day
- Overall internet penetration rose from 58% to 70% in the last four years.
- Broadband penetration grew from 20 million people (10% of American Adults) to 74 million (37% of American Adults in the same time frame.
Where do people get their news?
ALL Non-Internet users Dial-up users Broadband users
Local TV 59% 57% 65% 57%
National TV 47 43 50 49
Radio 44 34 52 49
Local Paper 38 37 41 38
Internet 23 -- 26 43
National Paper 12 8 12 17
The implications are pretty clear-
With increased use of broadband in homes and offices- Americans turn to the internet to get their news- mostly at the expense of local newspapers.
As are the opportunities for traditional media outlets
Where do they go on-line for their news
46% Website of a National TV organization
39% Portal site (Yahoo/Google)
32% Local Newspaper site
31% Local TV site
20% Website for a National Daily Paper
The distribution of news is changing rapidly, the opportunity for traditional media outlets continues to be Content. Content. Content.