From Marketing VOX
Southwest Picks Winner in Consumer-Created Ad Contest
Southwest airlines has selected one Brian Cates as the winner of its consumer-created ad contest for its "Wanna Get Away?" campaign.
The airline asked users to send in embarrassing and awkward moments similar to the scenes portrayed in the company's official "Wanna Get Away?" campaign, AdWeek reports. Cates, of Oklahoma City, was selected as the winner out of some 140 or so entries.
The winning video features a shy man who finally musters the courage to tell his friend that he loves her - just as she informs him that she's gotten engaged.
The winning video as well as the runner-ups can be viewed at southwestwannagetaway.com.