Has The Web Pulled The Ad Plug On Print Media?
The print world - newspapers and magazines - is both taken aback and deeply concerned about an apparent and significant shift of advertising dollars to the Internet and other media.
- The Financial Times is reporting that "the rapid growth of online advertising is expected to see the sector overtake U.S. newspaper advertising in terms of size."
- 2007 study by Veronis Suhler Stevenson (a "widely watched annual research report") that forecasts a growth of online advertising of 21 percent to $62 billion by 2011. That is expected to top newspaper advertising revenues then by at least $2 billion. Broadcast TV, cable, and satellite advertising will top the spending list at $86 billion.