From Travel Mole-
No surprise that interactive advertising is growing. But there may be some shock over the numbers.
And the amount of money being set aside for interactive marketing will surge faster than many marketers have expected -- hitting $61 billion by 2012, says Forrester Research Inc.
"Interactive advertising covers such things as display ads, search engine marketing, in-game advertising, e-mail marketing and mobile marketing," says the Boston Business Journal.
The industry will boom from $18.4 billion in 2007 to more than $61.3 billion in 2012, the Forrester report projects.
In all, interactive marketing will come to represent 18% of all advertising, up from the current 8%, decreasing the percentage spent on traditional advertising.