Google is not through Disrupting enterprise and clearly Newscorp is looking over its shoulder -
Google "hugely dangerous" and coming after local press next is the headline of this article from the Press Gazette.
- Because it drives such an enormous proportion of search traffic, newspapers are paying careful attention to optimising their sites for Google. This means that sites’ traffic is highly susceptible to minor changes to the way Google’s search algorithm works. She noted that when Google tweaked its search algorithm last month, WashingtonPost.com was one of several major sites whose pager rank temporarily dropped. oogle also controls a large amount of advertising online, particularly since its acquisition this year of online advertising firm DoubleClick.