Deloitte is
releasing its 2008 Travel Industry Trends Report, which finds that five
key trends will have a significant impact on industry expectations,
strategies and brands in 2008.
THE CHANGING CUSTOMER: Niche Travel and Mini Vacations
Today more and more people are bypassing the traditional, two-week
getaway in favor of mini-vacations of a week or less. According to
Deloitte's October 2007 Travel Survey, 47% of respondents said they
take more short vacations and fewer long ones than they used to.
GLOBALIZATION
The introduction of Las Vegas-style resort casinos will likely continue
to drive significant revenue growth in Asia Pacific, where casinos and
other regulated gaming are projected to grow from $14.6 billion in 2006
to $30.3 billion in 2011.
SAFETY AND SECURITY
According to a global survey conducted by Synovate, 17% of air
travelers across the globe said that the new security requirements will
actually deter them from traveling by plane for leisure, and 10% said
the measures would deter them from traveling by plane for business.
TECHNOLOGY
Deloitte's October 2007 Travel survey found that in the past twelve
months, 83% of respondents say they used the Internet to research
and/or purchase travel primarily because they found it easier and more
convenient or felt that they got better prices.
ENVIRONMENTAL AND SOCIAL RESPONSIBILITY
Heightened media attention and instant access to information are
helping consumers become more attuned to the potential consequences of
climate change, poor nutrition and other social issues. According to
the Natural Marketing Institute, 17% of respondents consider themselves
'green buyers' while another 21% are focused on natural/organic
products.
Click here to view the entire report.
Source: Travel Industry Wire
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