Apparently Subway was not too hot on the user generated ads developed as a part of a Quiznos advertising campaign -
The 115 video spots that were submitted in late 2007 made enough of an impression that Subway is suing Quiznos -
Here is the article from the International Herald Tribune
A couple of key points from the piece:
In its lawsuit, Subway contends that the consumer videos - which were posted at a site Quiznos set up called meatnomeat.com, as well as on iFilm - contained "literally false statements" and depicted Subway in a "disparaging manner."
If Subway wins, advertisers and media companies may find themselves liable for false advertising claims made by consumers who participate in their contests.
Here are 29 Quiznos v. Subway videos