It was great seeing the cover of Business Week at the airport newsstand yesterday. It was even better when I checked my e-mail after the flight that a client had sent the article to me and I forwarded it on to some more potential clients. This blog thing must be catching on.
Interesting quote from Gayle Troberman, the MSN director of Branded Entertainment from this post by Andrew Lark on BrandShift.
"As the Web becomes more personal, what is the right way for the
advertiser to integrate itself into an increasingly personal
experience?" asked Gayle Troberman, MSN's director of branded
entertainment and experiences team. "Once a user chooses to go to a
branded experience -- the advertiser is not just creating an
impression, they are creating an advocate."
The fact is that one exposure of a relevant message to an engaged reader/participant in any media is worth many thousands of impressions of irrelevant messages to uninterested parties that don't even take the time to notice the messages that have no value to them.
Thanks to Marketing VOX for the pointer to a recent report from emarketer on a CNN, USA Today, Gallup study on the use of and awareness of blogs. Some of the high/low lights:
US adults are aware of blogs — just 7% say they are "very familiar"
with them, compared to 56% who say they are "not at all familiar."
I guess that this is kind of like preaching to the choir- but clearly, the early blog adopters are the most committed to the medium.
But there is one group that flocks to blogs for daily updates — bloggers. As reported in Blog Readers Say Blogging Is Big,
most bloggers read multiple blogs every day. And about three-fourths of
bloggers read blogs because they feel the sites expose them to news
they can't find elsewhere, and provide them with a better perspective.
Some great advice from the Radiant Marketing Group on the success that Lex Blogs has had marketing their blog consulting services. I think that the model that Lex Blogs is using in the Law space will work very well as Revolution Communications works to expand on the success of SoGoNow and provide innovative blogs in the tourism space to destinations, resorts and attractions.
According to Blogads, Blog readers are pretty influential folk.
Now you can tell your pajama-bashing friends
that the data from last week's blog reader survey indicates that 70% of
blog readers are influentials, those articulate, networked 10% of
Americans who set the agenda for the other 90%.
Most destination travel sites are just laundry lists of the hotels, attractions and restaurants that are members of a visitors bureau. And the booking engines don't really care where you go so long as you buy an airline ticket or hotel room.
Thanks to a great group of dedicated travel writers who are contributing to the site, SoGoNow is full of travel information to inspire your next vacation
including reviews and articles on destinations, attractions, shopping,
restaurants, nightlife, art, culture, spa's and great travel deals. I would also like to invite anybody with a travel story or review to contribute it to the site- just click on the contribute button and attach your story and any photos to the e-mail and I will get them up ASAP. We are building a community of interested and interesting travelers and I would love to see your comments, ideas and additions to the individual articles on the site. Thanks for your support.